Coffee is an acquired taste. I read an online article somewhere a couple of years ago that reported on research that drew several conclusions, one of which was that the tolerance of coffee flavour needed some brain training. We accept that it is bitter because we have learned to anticipate the stimulation it will provide.
I like my coffee. I learned to really like it when I was working in Argentina with GQ from Colombia. He demonstrated that coffee doesn’t have to be bitter. But it was a slow learning.
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